Sting Energy Collaboration with Mercedes AMG Formula 1 Team PETRONAS Projection Mapping at LAHORE FORT by 3D iLLUMINATION

 History Meets High-Octane Energy

STING & Mercedes-AMG PETRONAS F1 Brought Lahore Fort to Life

The Partnership: Energy Drink Meets Elite Motorsport

On December 3, 2025, #Sting Energy unveiled its global partnership with #Mercedes-AMG #PETRONAS F1 Team — set to begin in the 2026 season. Rather than opting for traditional podium announcements, the brand delivered a bold, digital-first reveal. This bold creative strategy reflects Sting’s intent to bring raw energy, speed, and cultural relevance to the global motorsport world.

Sting Energy Pakistan x Mercedes AMG Formula1 Patronas Projection Mapping at Lahore Fort

FrThe execution took an extraordinary turn when 3D Illumination—Pakistan’s Pioneer & leading immersive visual and projection-mapping company — transformed the majestic walls of the Lahore Fort into a sweeping digital canvas.Through advanced 3D projection mapping, the Mughal-era architecture lit up with the imagery of Formula 1 engineering, electrifying visual energy, and the Sting x Mercedes partnership reveal. This blend of heritage and high-octane modern storytelling created a visually stunning display. This activation built upon Lahore Fort’s long tradition of nighttime illuminations, elevating it with world-class digital artistry.

Mercedes AMG Formula1 Patronas x STING ENERGY - Projection Mapping Lahore Fort Pakistan

What This Means for Branding, Culture & Local Industry

• Elevated Storytelling: A monumental structure becomes the stage for a futuristic brand narrative.

• Global + Local Fusion: An international F1 powerhouse blends seamlessly with the cultural richness of Pakistan.

• Boost for Local Creative Industry: Once again, 3D Illumination proved that Pakistan’s creative and technical talent can execute at global standards.

• Youth Engagement: The high-energy visuals position Sting as a brand for the fast, the bold, and the young. The engagement can easily be guaged as videos of Projection Mapping at Lahore fort have gone massively viral.

In Summary

This groundbreaking activation — merging Sting Energy, Mercedes-AMG PETRONAS F1, and 3DiLLUMINATION — stands as a cultural milestone. It is a testament to how heritage can coexist with innovation, how local talent can amplify global brands, and how powerful storytelling can transform history into a living, breathing digital canvas.

Believe it — fast just did not get faster but also got brighter

#Sting #Mercedes #Petronas #Formula1 #ProjectionMapping #BuildingProjection #LahoreFort_Projection_Mapping

3D Projection Mapping at 45th Anniversary of DESCON in Lahore, Pakistan

Spectacular 3D illumination, Magic that brings 45 years Journey to life at Descon HQ

The reason why projection mapping has ended up so prevalent within the event industry is likely since it's an innovation that can provide breathtaking impact if your accomplice is with the best of the partner in business. In spite of the fact that most individuals have experienced projection mapping at brand events, it has numerous applications in numerous diverse settings: booth show, item dispatch, musical concerts, weddings and indeed more.

45 Years of Descon

In celebration of the 45th anniversary of Descon, 3D iLLUMINATION put on a projection mapping light show, changing the Descon's headquarters' surfaces into a canvas for an astonishing light display. 3d projection mapping show combined music, light and projection on the building’s bricked facade that told the story of the Descon’s 45-year journey.

3D Projection Mapping at Descon Headquarters

Projection mapping show at Descon brought an added dimension to the 45th Anniversary celebrations. 3d illumination broke creative boundaries, allowing Descon to display the achievements marked over 45 years. First-class immersive experience was enjoyed by not only the audience at the venue but video being viral is the prove of an impact created by 3D illumination.

Benefits of Building Projection

The Benefits of Building Projections are as simple as a building projection sounds, they can be total showstoppers that turn a typical occasion into something fabulous that your visitors will be talking around for a long time to come. Events are successful way for businesses to build trust, frame an enthusiastic association, and at long last have a chance to stand out from its various competitors

#Descon #ProjectionMapping #BuildingProjection #Event #Pakistan #3dprojectionmapping #ProjectionMappingPakistan #Anamorphic_Pakistan #Building_Projection_Pakistan #3Dillumination 

Building Projection in Pakistan at UAE 50th National Day by 3D Illumination

Building Projection Mapping

As the UAE is celebrating the 50th National Day on December 2, thousands of miles away, Pakistan has also erupted in 3D Illuminated UAE colours as Pakistan is observing the special day.

Emirati pride and prestige was witnessed through 3D Illuminated show at one the tallest building in ISLAMABAD, the capital city of Pakistan. The sky scrapper in Islamabad became the center of the attention after being lit in 3D Illumination by UAE Embassy. Magnificent 3d-projection show elaborated the significance of the National Day, which is celebrated on December 2 each year, commemorates the founding of the UAE. 3D-Projection Mapping show at UAE national day in Islamabad displayed the significant elements of 50 years of UAE journey including grand UAE flag along with Pictures of Sheikh Zayed bin Sultan Al Nahyan, Sheikh Khalifa bin Zayed, Sheikh Mohammed bin Zayed, Sheikh Muhammad bin Rashid. The 3d projection mapping show revealed logo of UAE Embassy, 50 years logo, Bank Alfalah, Emirates Airlines, Etihad airways, Fly Dubai, Air Arabia, Dp world, Dubai Islamic Bank,Alfalah Insurance, Ufone/ptcl & other major business units working in Pakistan. 3D illuminated story took audience through the UAE’s history, present and future, ending with amazing fireworks of motion graphics and sound. The UAE Embassy in Islamabad organized the 3D illuminated show on December 1 at the Constitution One building in ISLAMABAD, in honor of the Year of 50th and Sheikh Zayed, the founding father. The 3d illuminated ceremony was witnessed by millions along with diplomats and other dignitaries. #UAE50 #UAENationalDay #UAENationalDayCelebration #UAE_50th_National_Day #Projection_Mapping #Projection_Mapping_Islamabad #3d_Projection_Mapping

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Pumpkin | Scary Halloween ideas | 3D illumination on a pumpkin

Pumpkin | Scary Halloween ideas | 3D illumination on a pumpkin

3D projection mapping | 3D-Illuminated Egg | Nothing is Too Small for us

Noor Mahal With Falling Petals | Bride Entrance | Your Dream Wedding | W...

Noor Mahal With Falling Petals | Bride Entrance | Your Dream Wedding | Wedding Ideas | Best Shaadi

Want your Dream Wedding?

Make Your Wedding a Truly Memorable one with us 

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2k18 New Year 2018 Celebrations Eighteen | Happy New Year

https://www.youtube.com/watch?v=dR4X-F4J9cE #2k18 #Newyear #Happynewyear

#2k18 #Happynewyear #Year2018 #Celbrationsنیا سال مبارک ہو 2018

Stunning Reveal of EIGHTEEN📣

— celebrating New Year's Eve.

Pakistan Lifestyle & Wedding Expo 2017 at Lahore Expo Center | 3D Illuminated Booth | Sky High Projection Mapping

Pakistan Lifestyle & Wedding Expo by DIAMOND FOAM

The wedding season came with a bang and this year it was  Diamond supreme foam which made it possible.  Pakistan lifestyle and wedding expo at Lahore expo took place from 24th till 26th November 2017. Other than the gathering of brands under one roof, 3D Illuminated booth at Pakistan lifestyle & Wedding Expo made it the thrilling event for visitors.

#Diamondfoam brought in the pioneer & industry leader in 3d Illumination to the Pakistan lifestyle & Wedding expo. If you were at Pakistan Lifestyle & Wedding expo, find yourself in the video. 3D Illuminated booth became the most enjoyed element at the Diamond Foam's Lifestyle & Wedding expo.

Lahore witnessed the projection never seen before. Sky high water tank was projected by Inqalabi Illumination. 3D Illuminated [Giant Projection] could be seen from miles. This was the very first time that such projection was witnessed. Inqalabi Illumination team also displayed the giant projectors at expo which became the center of attention of the visitors at Pakistan Lifestyle & Wedding expo.
Giant roof of Expo center Lahore was also illuminated by large projectors. We can definitely say, Pakistan Life style & Wedding expo was nicely illuminated to made it a fun shopping festival.

#Lahoreexpo #Expoprojection #bigprojectors #Hometheaters #Watertankprojection #Expoprojectionmapping #Inqalabiillumination #3dillumination #lifestylewedding #Lifestyleexpo #Weddingexpo #umertoor #3dilluminatedbooth #Danceatexpo #Weddingdress #Interwood #Indexfurniture

Mazar e quaid 3D Projection | 3D Illumination | info@3dillumination.com ...

3D Projection Mapping Company in Pakistan.
info@3dillumination.com
www.3dillumination.com
+92-300-5706013 +92-333-5020004 +92-303-7777066

Magnum Chocolate Party 2017 | Magnum17 | Meesha Shafi Digital Dress | Instagram Booth

3D Projection Mapping Pakistan

Lahore: Pakistan’s exceptional ice cream brand Magnum, tantamount with chocolate and fashion hosted its biggest event of the year. After a series of unprecedented chocolate showcases in Karachi, Magnum bought its much anticipated calendar event to Lahore: The Magnum Chocolate Party was named as ‘A Chocolate Affair’.

The Magnum Chocolate Party is a fashion and chocolate inspired event that is being held annually since 2012. It is a decadent night curated to celebrate creative indulgence. It brings together artists, designers, models, musicians and fashionistas in tribute to its extremely enjoyable Belgian chocolate. By creating inventive and innovative content each year the platform has formed a bequest where the fete is one of the most awaited events of the social calendar.

TECHNOLOGY at MAGNUM CHOCOLATE PARTY 2017

And guess what? Magnum Party did surprise every one with something which couldn’t be expected. Building on last year’s event, the party got supplemented with the fusion of technology. The exclusive star-studded party wasn’t just an event; it was luxury with technology making the magic happen. Event organizers brought in the Pioneer & Industry leading projection mapping company – 3D Illumination to make all the magic happen. Names needing no introduction in the industry had the best of the red carpet moments and the digital dynamic instagram booth became the interest to all. Instagram booth at Magnum Party gave the opportunity to shake and move while being in the chocolate evening. Laughs and cheers were witnessed all around the 3D illuminated dynamic Instagram booth. The 2017 Magnum Party may be over, but thanks to the wow Instagram booth, the evening's magic will live on for very long. The video booth, an element in the Magnum Party are in trend but the dynamic instagram booth made celebrities go an extra mile. What an entertaining experience it was.

MEESHA SHAFI ILLUMINATED DRESS at MAGNUM CHOCOLATE PARTY 2017

If you are thinking, this was the only technology pageant at Magnum party 2017, let us surprise you. The big thing came up when a dress fashioned by Kamiar Rukni got blended with the skill set of Umer Toor’s team. Never witnessed or even expected in Pakistan was right there. 3D Projection mapped dress was part of the Magnum Party 2017. All on the floor couldn’t resist videoing Meesha Shafi in 3D Illuminated dress. Meesha Shafi's dress at Magnum party 2017 will be talk over social media for a goodwhile.

PAUL JOACHIM at MAGNUM CHOCOLATE PARTY 2017

The affair took place on Monday, 9th October and brought to Pakistan, for the first time ever, the globally celebrated and award winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius. Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate. He will be creating tailored pieces specifically for this show. Further, at ‘A Chocolate Affair’, The Chocolate Genius is set to collaborate with super designer and master of theatrics, Ali Xeeshan for a first of its kind fashion and chocolate inspired connection.

DESIGNERS at MAGNUM CHOCOLATE PARTY 2017

In terms of fashion platforms, expect tolerantly artistic and statement capsule collections from master design house Élan helmed by Khadijah Shah, renowned menswear designer Munib Nawaz and Hussain Rehar, currently Pakistan’s most exciting, innovative and disruptive emerging designer. Meesha Shahi appearance in a dress projected by team at 3Di left the audience stunned. ‘A Chocolate Affair’, brought in some of Pakistan’s most talented artists for the show. Magnum party 2017 also featured fashion whizzes Kamiar Rokni and Rehan Bashir of The House of Kamiar Rokni. Kamiar Rukni and Rehan Bashir were part of Magnum party 2017 as Fashion Show Directors and creators of a bespoke piece for Meesha Shafi. Both joined with seasoned musician/producer Mekaal Hasan as the show’s Sound Producer and 3Di as projection mapping experts. #Magnum #Chocolate #Party #2017 is taking this years party to a new level. #achocolateaffair Magnum Chocolate Party 2017 is all set to spread the pleasure and this year - It is 3D Illuminated Chocolate Party #Magnumchocolate #Magnumparty #Magnum2017 #Magnumchocolateparty201 #3dprojection #Projectionmapping

Projection Mapping in Pakistan | Building Projection in Pakistan | Videos

info@3dillumination.com

www.3dillumination.com

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3D Illumination or 3D Projection mapping in Pakistan has been gaining attention of advertisers, marketers and event planners to add an unmatchable value to their work.

ProjectionMapping uses video projectors, but instead of projecting on a flat screen, light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on irregular surface”. 3dprojection mapping has also been termed as spatial augmented reality, video mapping, 3d illumination, and mapped projection.

3d Projection mapping is of an interest for advertising, concerts, theater, gaming, computing, and decoration or let’s say, it’s all about your imagination. 3D Illumination software is used to align the virtual content and the physical objects.  Through projection mapping or 3D illumination technology, screen shape or size is no more a limitation. From sky scrapers to a size of a shoe, 3d projection mapping can be used to create an unforgettable event for you.

In case of Pakistan, you can have a look at various projection mapping or 3d illuminated events to understand the concept. We have listed down few of the projects by the team at 3Di.

Building projection mapping in Pakistan was started of with a building projection in Karachi for surf excel. Surf Excel by Unilever teamed up with 3Di - THREE D EYE to execute a building mapped projection event. You can have a look at the video at https://www.youtube.com/watch?v=9obCo-HkXS8 or www.3dillumination.com

Outdoor projection on a building did come in action in Pakistan for various events in Pakistan after the building projection for Surf excel. Brighto paints, the leading paint manufacturer went on with the building projection at a public place. It was at Liberty chowk in Lahore Pakistan. Team at 3Di – Three D Eye (3D Illumination) developed the large sized digital billboard. It is always easier to understand the story of an event through a video. You can have a look at the video of building projection at Liberty chowk Lahore for brighto at https://www.youtube.com/watch?v=U9RcQZrHjas&t=50s or visit www.3dillumination.com

Talking building or giant structure becoming the screen is probably the true term for this particular case of building projection mapping in Pakistan. Again, the portfolio of team at “Three D Eye” can help you in understanding the potential opportunities for you regarding the use of the tool of 3d projection mapping. This video https://www.youtube.com/watch?v=AZhRs_-mFKA&t=5s is a good example of building projection mapping in Pakistan. You can visit www.3dillumination.com for details

As mentioned earlier, size or shape is not the limitation when you have 3D Illumination technology available. Lahore forte commonly known as Shahi Qila is a structure of massive size. Its not only huge in terms of size but it is also complexed in terms of structure. Samsung S8 came up with the dream of using Shahi Qila as their screen and teamed up with 3D Illumination (Three D Eye). You do not want to miss out the video of Shahi Qila projection show. Samsung S8 launch went on with a bang.  Video is at https://www.youtube.com/watch?v=TWg9_ovJzAE

3d mapped projection of a building and 3d projection mapping on a fabricated structure are two different aspects. However, they were brought in together creatively at the event in Quetta on 14^th of August 2016 by the team at “Three D Eye – 3Di” (3d Illumination). Building chosen for projection mapping was ZIARAT Residency which is based in the remote town of Ziarat in Baluchistan however the event was in the capital city of Baluchistan. The actual size backdrop was fabricated in Quetta. This was a giant replica of Ziarat residency. We leave it up to you to consider it as a backdrop projection or building projection. As always, video makes it all easy to understand what we mean here. 3D projection mapping in Quetta can be checked out at https://www.youtube.com/watch?v=wZwoC5WpwWA&t=75s

Building projections are not only about the content being displayed. Sometimes it is about the building as well. You can notice that above videos have the buildings of a significance. This project is probably the most important one in terms of the value of the building. Building projection or Architectural mapping came in to action at Mazar e Quaid. Mazar e Quaid is the last place of rest for the founder of Pakistan. Muhammad Ali Jinnah rests in peace at Mazar e Quaid. Team at “Three D Eye – 3Di” 3D illumination presented a gift to the nation and tribute to the father of the nation on 14^th August 2017. Building projection mapping in Pakistan doesn’t get completed without witnessing the 3d illumination show at Mazar e Quaid. Enjoy the video at https://www.youtube.com/watch?v=vRZtSU7EsM0 

3D projection mapping is not limited to the buildings at all. Above are few of the projects which reflected the work done by “3Di – Three D Eye” in Pakistan how ever we can not blend all the videos in one article however you can get hold of us by shooting us an email at info@3dillumination.com and we shall be glad to assist you. Gold leaf, a tobacco brand by Pakistan Tobacco Company ised 3D Projection mapping or 3d illumination for a product launch. This was an amazing blend of technology with human as well. Have a look at the video of 3D illumination show at https://www.youtube.com/watch?v=xFryB6uZlNs You can see the projection mapping on a box at https://www.youtube.com/watch?v=D5nszpjXAxo&t=195s

We have seen, size and various structures so far but this is a creative example of irregular surface being projection through projection mapping technology in Pakistan. https://www.youtube.com/watch?v=ZqvaEUWRW7I&t=32s Please not the design of the backdrop used in this video and you ll find the precision at its best. This is projection mapping show for Benson and Hedges by the team at “Three D Eye” 3Di – 3d Illumination.

Talking about the irregular surfaces, the best of the reference for your understanding is the mapped projection launch of Toyota Fortuner. Toyota fortuner launch in October 2016 for 2017 model of Toyota fortuner in Pakistan did set a new benchmark for automobile industry. You will find a massive structure designed in 3d in the video. We have something better than that to show you and that is the car projection mapping. Toyota fortuner which is SUV was also mapped and used in the show. Have a look at video and enjoy https://www.youtube.com/watch?v=KxNWhmjEO80 .

Team at Three D Eye “3Di” – 3d Illumination had already executed two projection mapping acts in Pakistan before Toyota fortuner. The first projection mapped car was Nissan 350 z but this was used as theme of an event rather the car brand launch. The event was themed as speed and determination. #Toyota #Fortuner #Projection #Mapping .  Have a look at https://www.youtube.com/watch?v=O8lo3EN5p6M&t=1s

14^th August 2015, another vehicle was mapped and projection with the theme of Independence Day pf Pakistan.

Real estate developers got attracted by the 3D projection mapping at launch of Asia’s 3^rd largest mall. The mall is located in Karachi, Pakistan and named as Lucky One mall. Enjoy the video at https://www.youtube.com/watch?v=alLEv1AxHcU #Luckyonemall #3dprojection #Realestate #Launchevent #Buildingprojection

Talking of irregular shapes and sizes, you will be amazed yo witness a surrounding screen. It was first 270 Degrees projected screen of Pakistan. Team at 3D Illumination – 3Di (Three D Eye) mapped almost 5000 square feet of screen at Karachi expo center at the annual sales conference of a Pharmaceutical company in Pakistan. This isn’t the only event by a pharmaceutical company which enjoyed projection mapping. Have a look at 270 Degrees projection screen at https://www.youtube.com/watch?v=B5Si2UCUVbQ

You can enjoy few other videos such as Telenor 4G launch at https://www.youtube.com/watch?v=QXD0HkfbNUA. Telenor is one of the leading telecom service provider in Pakistan. #Telenor #Projection #Building #3Dmapping

  , 
Digital Dining table at https://www.youtube.com/watch?v=BYjCUyEuyAs . You would love the concept developed by the team at Three D Eye - 3D Illumination. 

Going through all types of different work done at 3Di, you have seen buildings and different shapes. This particular project was done on a street. It is also known as Street projection or floor project. The projected surface is nothing but your street. This can be used for creative street art. #Floorprojection #Groundprojection #Streetprojection 

You can get hold of the team at 3Di – Three D Eye or 3D Illumination by dropping an email at info@3dillumination.com

Mazar e Quaid Karachi Pakistan مزار قائد Pictures Images

Mazar-e-Quaid | Umer Toor | Man Behind Tribute to Jinnah