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| 3D Projection Mapping |
The latest marketing technique
that is a must in a bag of marketer which gives an audience a memorable and enormous
message is 3D video-mapping. A highly creative and an innovative technology
that animates stationary objects with 3D video. This technology involves the
use of a combination of high power projections with an imaginative animation on
a building facade, to create stunning optical illusions. Such a show provides
not just an entertaining event to the live audience but presents an opportunity
to create a viral sensation.
Unlike the standard 3D
stereographic content, this techniques works by creating realistic 3D illusions
through a special type of animation, that is centered on a building's contours,
shape and size. Adding sound effects and music gives the audience a truly
amazing and memorable show.
VISYS has developed a solution
that uses the state of the art technology for projection tiling and stacking,
to project custom animations onto buildings or objects to create 3D illusions. Our
vision is to provide companies and media agencies a new medium to introduce their
products and services in a captivating manner, and thereby giving them a
distinct edge from their competitors.
What is architectural projection mapping?
From the family of augmented
reality, it’s the projection of 3D motion graphics in real-time onto
the surface of a building or structure. In result, exterior of the building comes alive with animation, transforming into a lively building. The projections are methodically mapped to fit the measurement of the building and sound usually go along with the display.
3D BUILDING PROJECTION
the surface of a building or structure. In result, exterior of the building comes alive with animation, transforming into a lively building. The projections are methodically mapped to fit the measurement of the building and sound usually go along with the display.
3D BUILDING PROJECTION
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| Building 3D Projection Mapping |
Witnessing a 3d Building projection live is an awe inspiring event
simply because of the enormous size of the building which comes to life through
choreographed animations. This amazing, high tech and latest form of medium is
widely shared on multiple social media websites, giving the client to
opportunity to promote their message. Any projection had two major limitations.
First one is the size of buildings. People have tried many techniques to
overcome this issue but all failed till projector stacking evolved.
This evolution did take care of the large sized projections but the
revolution came with 3D Projection mapping. Each building has a different
architecture and images are required to be blending in with the shape, look and
size of a building. Combination of projectors stacking, edge blending, image
wrapping and 3D projection mapping has given the world a new dimension of visual
communication. Technology has broken the barrier of limitation and has left
people to play with their creative imagination.
3D PROJECTION EVENTS
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| 3D Projection Mapping Events |
This amazing technology which is sometimes referred to as '4d
Projection', because of an additional
elements being added to the projection,
can enhance any event. Imagine performances on stage where the projection
mapping lights around the performers changes the entire vision of the
performance, where the background alternates between different environments. 3d
Projection Events can also be combined with firework displays, sporting events
and dance performance to make it memorable for the viewing audience. Event is a
broader term. 3D projection mapping is an amazing tool to be coupled up with
your imagination to leave a strong impact on audiences. Product launch, brand
awareness, public messages, advertising campaigns, corporate presentations,
concerts, Tv shows or let that be a private gathering. 3D projection mapping
will turn your activity into a life time memorable event.OBJECT PROJECTION
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| 3D Projection Mapping - Object Any Size & Any Shape |
The magical effect can be brought to any object. The projected
animation outlines the curves of the object in a fashion so that the static and
dead object is brought to life. For instance a bottle with fizzy drink has
bubbles, ice cubes in a glass.
This new technique is just not limited to buildings or stage, but any
object. Car projection is one of the examples which can make the display or
unveiling of a new car model stand out among its peers. Through special
animations, car projections can create the illusion of the car being in motion
or in different environments. This new technique is effective and increasing in
popularity in Dealership showrooms, Car Shows and unveiling's and bringing a 'WOW'
factor to their new product. You choose the object of any size and shape; 3D
projection mapping will do its magic.
Where did it come from?
Cinema is the starting point of
the idea. The major difference is a collective thrill of large gatherings, felt
at public events like a firework display or free concert. Crowd in closed
gathering at cinema to watch a visual display gets even better when they get to
see much larger visual display in outdoor. It even gets better when music or
sounds get synchronized with the visuals. Nothing can beat the scenario when
display is no more on a flat screen. It is precisely along with the scale and
shape of the building or an object. Mass public audiovisual immersive
experiences have become a popular way to wow crowds at celebratory events of
all kinds and because of the slack-jawed gawping factor it’s also a fond
favorite for brand promotion.
Who uses 3D projection Mapping
Corporate Sector
Adverting Agencies
Marketing Agencies
Entertainment Industry
Event Management Companies
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